BE3AH | LEGAL & PRIVACY

Privacy Policy

This Privacy Policy explains how Be3ah collects, uses, shares, stores, and protects Personal Data when You visit be3ah.com, create an Account, place an Order, contact Us, or otherwise use Our services.

Last updated: 14 September 2026

On this page

1. Scope and Who We Are
2. Definitions
3. Personal Data We Collect
4. How We Collect Personal Data
5. How We Use Personal Data
6. Orders, Payments, and Fraud Prevention
7. How We Share Personal Data
8. Technology Platform and Third-Party Services
9. Cookies and Tracking Technologies
10. Marketing and Communications
11. International Transfers
12. Data Retention
13. Your Privacy Rights
14. Security and Data Incidents
15. Children's Privacy
16. External Links
17. Changes to This Policy
18. Contact Us

1. Scope and Who We Are

This Policy applies to Be3ah's online store at www.be3ah.com, related customer service channels, and Order-related communications.

Be3ah determines how Personal Data covered by this Policy is used for Store operations. Certain providers, including payment and installment providers, may separately determine how they process information under their own privacy notices.

This Policy should be read together with Our Terms and Conditions, Returns Policy, Shipping Policy, and any notices shown when Personal Data is collected.

2. Definitions

• Account: an Account created to use Store features or manage Orders.
• Customer, You, or Your: the person visiting the Store, contacting Us, or purchasing products or services.
• Be3ah, We, Us, or Our: the operator of the Be3ah Store.
• Personal Data: information relating to an identified or reasonably identifiable person.
• Service Provider: a third party that processes information or provides services connected with Store operations.
• Store or Service: the Website and related shopping, support, payment, delivery, and account services.

3. Personal Data We Collect

Identity and contact information: name, email address, phone number, billing and delivery address, area, city, and other information needed to identify or contact You.

Account information: login details, language, saved addresses, preferences, and Account activity. Passwords are handled through the authentication systems supporting the Store.

Order and transaction information: products ordered, quantities, prices, discounts, invoice details, Order status, returns, refunds, warranty requests, delivery instructions, and payment status or transaction reference.

Payment information: the payment method selected and information needed to confirm payment. Full card details are generally submitted directly to the payment provider and are not made available to Be3ah in full.

Support and communications: emails, calls, WhatsApp or SMS messages, chat content, complaints, inquiries, images, documents, and call or service notes where applicable.

Device and Usage Data: IP address, browser, device type, operating system, approximate location derived from IP, pages viewed, search activity, referral source, timestamps, cookie identifiers, and diagnostic or security logs.

Reviews and submitted content: ratings, reviews, images, and other content You choose to submit.

Third-party sign-in information: if a social or third-party sign-in option is enabled, We may receive the identifier and profile information that You authorize that provider to share.

4. How We Collect Personal Data

• Directly from You when You browse, create an Account, place an Order, request a return or warranty service, submit a review, enter a promotion, or contact Us.
• Automatically through cookies, pixels, server logs, analytics, security tools, and similar technologies.
• From the e-commerce platform and applications connected to the Store.
• From banks, payment gateways, installment providers, delivery companies, installation providers, fraud-prevention providers, and customer service providers.
• From third-party sign-in providers or marketing partners where You have authorized the sharing or where permitted by applicable law.

5. How We Use Personal Data

• Provide, operate, maintain, personalize, and improve the Store.
• Create and manage Accounts and authenticate customers.
• Accept, verify, process, deliver, install, cancel, return, refund, and support Orders.
• Process payment and installment requests and communicate transaction status.
• Respond to inquiries, complaints, warranty claims, and customer service requests.
• Prevent fraud, misuse, account manipulation, payment disputes, and security incidents.
• Measure Store performance, understand product demand, and improve services and marketing.
• Send operational communications and, where permitted, marketing communications.
• Comply with legal obligations, enforce Our agreements, and establish, exercise, or defend legal claims.

6. Orders, Payments, and Fraud Prevention

Available methods may include cash on delivery, KNET, Visa, Mastercard, Taly, and Deema. Not all products or Orders are eligible for Taly or Deema.

Payment and installment providers receive the information required to authorize, process, settle, refund, or manage a transaction. Their processing is also governed by their own privacy notices and terms.

We may use Order, Account, Device, payment-status, and delivery information to verify identity, detect suspicious activity, prevent fraud, manage disputes, and decide whether additional verification is required. We do not make decisions based solely on sensitive characteristics.

If You provide bank details for a refund, We use them only to verify and complete that refund and meet related legal and accounting requirements.

7. How We Share Personal Data

We share Personal Data only as reasonably necessary for the purposes described in this Policy, including with:

• The e-commerce platform, Store applications, and hosting, security, analytics, and technical providers.
• Banks, KNET, card networks, payment gateways, Taly, Deema, and providers supporting refunds or payment disputes.
• Delivery, logistics, courier, installation, assembly, warehouse, and warranty service providers.
• Customer service, email, SMS, WhatsApp, communications, review, and marketing providers.
• Professional advisers, auditors, insurers, potential business transferees, and competent authorities where necessary or legally required.
• Other parties when You direct Us to share information or give valid consent.

Service Providers are expected to use information only for the relevant service and to protect it appropriately, subject to their legal obligations and independent terms.

8. Technology Platform and Third-Party Services

Our Store relies on an e-commerce platform and technical service providers that process Personal Data to provide checkout, hosting, security, analytics, and related services. These providers may process information in countries where they or their subcontractors operate.

Applications, payment providers, installment providers, delivery partners, social sign-in services, and other third parties may collect information directly from You. Their privacy practices are governed by their own notices.

We encourage You to review the privacy notices presented by those providers before using their services.

9. Cookies and Tracking Technologies

We and Our providers use cookies, pixels, tags, local storage, and similar technologies to keep the Store secure, maintain sessions and carts, remember preferences, measure performance, understand usage, and support marketing where permitted.

• Strictly necessary: required for security, checkout, Account access, cart functions, and requested services.
• Functional: remember language, location, login, and Store preferences.
• Analytics: help Us understand visits, performance, and customer journeys.
• Advertising: measure campaigns and, where permitted, support relevant or personalized advertising.

Where required, non-essential technologies are used only after consent. You can change available choices through the Store's cookie preferences tool or Your browser settings. Blocking necessary cookies may prevent parts of the Store from working.

10. Marketing and Communications

We may contact You by email, telephone, SMS, WhatsApp, or another channel to confirm Orders, arrange delivery or installation, provide security notices, respond to requests, and communicate returns, refunds, or warranty updates.

We may send promotions, product recommendations, abandoned-cart reminders, or other marketing where permitted by law and Your choices. You may opt out using the unsubscribe method provided or by contacting Us.

Opting out of marketing does not stop essential operational messages about an active Account, transaction, Order, delivery, refund, or security matter.

11. International Transfers

Because We use an e-commerce platform, cloud services, payment networks, communications services, analytics, and other international providers, Personal Data may be processed outside Kuwait.

Where applicable, We take reasonable steps to use providers and arrangements designed to protect Personal Data and to apply safeguards required by applicable law. The privacy and data protection rules in another country may differ from those in Kuwait.

12. Data Retention

We retain Personal Data only for as long as reasonably necessary for the purpose collected, including fulfilling Orders, providing warranties and support, maintaining accounting and transaction records, resolving disputes, preventing fraud, and meeting legal obligations.

• Account information: while the Account is active and for up to 24 months after closure where needed for support, disputes, fraud prevention, or legal compliance.
• Support communications: generally up to 24 months after the relevant request is closed.
• Usage and security logs: generally up to 24 months, unless a longer period is necessary to investigate abuse or a security incident.
• Orders, invoices, payments, refunds, and warranty records: for the period required by applicable accounting, commercial, consumer protection, anti-fraud, and legal obligations.

Data may be deleted or anonymized earlier when no longer needed. Limited copies may remain temporarily in protected backups until routine deletion and will not be used for ordinary business purposes.

13. Your Privacy Rights

Subject to applicable law and relevant exceptions, You may request to:

• Receive information about how Your Personal Data is processed.
• Access or obtain a copy of Personal Data We hold about You.
• Correct inaccurate or incomplete information.
• Delete information that is no longer required, subject to legal retention obligations.
• Withdraw consent where processing depends on consent.
• Object to or opt out of direct marketing.
• Ask questions or submit a complaint about Our privacy practices.

To protect Your information, We may request reasonable verification before completing a request. We will respond within the period required by applicable law. Some information may be retained where necessary for transactions, legal obligations, fraud prevention, disputes, or the rights of others.

14. Security and Data Incidents

We use reasonable administrative, technical, and organizational measures designed to protect Personal Data against unauthorized access, loss, misuse, alteration, or disclosure. Access is limited according to operational need.

No Internet transmission or storage method is completely secure. You are responsible for keeping Account credentials confidential and notifying Us if You suspect unauthorized Account use.

If a data incident creates a notification obligation, We will take appropriate containment and investigation steps and notify affected persons or competent authorities as required by applicable law.

15. Children's Privacy

The Store is not directed to children under 16, and We do not knowingly collect their Personal Data without authorization from a parent or legal guardian where required.

If You believe a child has provided Personal Data improperly, contact Us so We can review and take appropriate action.

16. External Links

The Store may link to websites or services that We do not control. Their privacy practices are governed by their own policies, and We encourage You to review them before providing information.

17. Changes to This Policy

We may update this Policy to reflect operational, technical, legal, or regulatory changes. The updated version becomes effective when posted unless a later date is stated.

If a change materially affects how We process Personal Data, We will provide an appropriate notice through the Store or available contact information where required.

18. Contact Us

Email: hello@be3ah.com

Phone / WhatsApp: +965 9222 4031

Contact page: https://www.be3ah.com/pages/contact

Mailing address: Al Rehab Complex, Floor 6, Office 608, Tunis Street, Hawalli, Kuwait